This March the monthly roundup includes several great customer success articles. With topics such as how to grow using your customers and using sales automation to increase satisfaction, there is definitely loads of knowledge to be gained. There is even an article to help you understand the right profile of a good CSM and who…
If you’ve taken the time to do your reading about SaaS, you’ll know that User Engagement is an essential part of the Customer Success Lifecycle. CEOs and Entrepreneurs have often lamented how business’ focus so much on acquiring new customers, that they forget they have paying customers on board who are consistently increasing their revenue…
The customer onboarding process is a path fraught with peril. If it takes too long you run the risk of losing customers before they get comfortable. The same is true if your process is confusing or not user friendly. Would you teach a person to swim by dropping them in the middle of the Indian…
Last week, the 2016 Customer Success Summit took place in San Francisco, getting customer success experts from all across the country under one roof, sharing insights and ideas. One of the most memorable talks at the conference during the Breakout Session was led by Emilia D’Anzica, VP of Customer Engagement at WalkMe. D’Anzica, a Totango…
Retaining your customers takes attention, creativity and most importantly – innovation. Without these key tactics retaining your customers may not be as easy, and without those loyal and dedicated customers, a company’s success may plummet. Customers enjoy feeling valued, and when companies go above and beyond in order to provide them with the best experience…
Time has arrived for our monthly customer success roundup for February. We have an amazing collection of articles lined up for you, with great tips on: How to utilize customer success stories for branding and marketing; how to use customer success staff to improve the company’s ROI; A new trend in the customer success world…
Turning customers into loyal brand supporters requires the establishment of long-term relationships. In fact, the probability of selling to an existing customer, either through upselling or cross-selling, is 60-70% versus a 5-20% probability of selling to a new prospect. Up-selling involves offering your client a higher-end version of the product they are already interested in…
Here are the top 9 infographics and videos I’ve collected and shared on this blog over the years. Each one carries an important message any customer success manager can benefit from. 1. The countdown of the 10 Oscar-Worthy Emerging Trends in Customer Success Our countdown of our top 10 Oscar-Worthy trends in Customer Success; the biggest…
Super bowl, stealing customers and the churn demons, this week we truly had it all! I always feel that it is refreshing to look at a concept from a new perspective. The articles I have selected to share with you this week look at the Customer Success field from a variety of different angles and…
I want it All! And I want it now! We live in an ever-quickening world; nowadays customers want to see immediate results. Long-term incentive programs that yield little motivation along the way are likely to deter buy-ups and repeat customers. Our product needs to be suited to the desires of the clients. And what the…
