April Fool’s Reminiscing: The Amazon Dash Button

Retaining your customers takes attention, creativity and most importantly – innovation. Without these key tactics retaining your customers may not be as easy, and without those loyal and dedicated customers, a company’s success may plummet. Customers enjoy feeling valued, and when companies go above and beyond in order to provide them with the best experience

5 Tricks of the Upselling and Cross-Selling Trade

Turning customers into loyal brand supporters requires the establishment of long-term relationships. In fact, the probability of selling to an existing customer, either through upselling or cross-selling, is 60-70% versus a 5-20% probability of selling to a new prospect. Up-selling involves offering your client a higher-end version of the product they are already interested in

The Greatest Ever – The Ultimate Customer Success Multimedia Library

Here are the top 9 infographics and videos I’ve collected and shared on this blog over the years. Each one carries an important message any customer success manager can benefit from.  1. The countdown of the 10 Oscar-Worthy Emerging Trends in Customer Success Our countdown of our top 10 Oscar-Worthy trends in Customer Success; the biggest

 The 7 Causes of SaaS Customer Churn and How Customer Success Helps Preventing It

Our customers are smart. They know what they want, they know how much they want to pay for it, and they know how much is too much. With the ever growing social networks, churn, which was always an important issue, becomes a bigger challenge than ever. In this infographic, John Rode presents 7 main reasons

Great Video: What Mulan Can Teach Us about Customer Success

Whenever someone was asking me: “Mark, what do you mean when you say you measure your customer’s success as your own?, I wasn’t really sure how I can provide a clear answer that will also drive people to act the same way. Simple answer like “customer satisfaction leads to greater customer loyalty” or “customer efficiency