Welcome to another monthly round up of the top 8 articles in customer success. This month we discover some fundamental answers to major questions on the topic of customer success, witness the powerful connection between growth in SaaS companies and CSM, and even learn about the similarities between customer retention and farming. Let’s get started.…
Categories: Customer Success
What do you think of these customer success stories?
Before you dig in, though, check out this churn-reduction solution. Presenting customer testimonials and case studies are both great ways to showcase the value of a product or service. We call them customer success stories and some companies are expertly sharing some of the ways they are helping customers. This of course has a real…
A Video for CSMs: Why the Little Things Matter Most
The foundation for customer success begins with increasing the amount of customers who use and continue using your product. It’s important to focus on each detail of your customer success strategy in order to make sure you have high retention rates among your customers. At times it can be challenging to figure out a strategy…
[WATCH] Customer Success as Your Revenue Growth Engine
Who hasn’t heard of Totango? Chances are that most of you reading this have, and therefore will have heard of Guy Nirpaz, Totango’s founder and CEO. Guy is a leader in Customer Success innovation and through this wonderful Prezi presentation, CSMs gain a great understanding of the true potential of investing in customer success. Before…
This Month’s Top Customer Success Articles
Welcome to another list of top customer success articles! This month, we dive deep into the importance of CSM for SaaS growth and startups in general. Learn about internal communication among the different departments, and how marketing and success can work together. In addition, take a look at the interesting research about customer loyalty, and…
Create a Burden Free Customer Adoption Process
What does it take to keep customers engaged and use your product long term? There are many marketing strategies that reel in customers and introduce them to your product. Creating an effective customer adoption process is necessary in order to succeed in the market and stand out from competitors. There are several key components needed…
In The Right Place At The Right Time: Hiring For Customer Success
Recognition of the value of Customer Success is advancing rapidly, and this discipline requires a new breed of professionals. Yet until more candidates see that a career which includes Customer Success can be as fulfilling as one which emphasizes Finance or Marketing, we will see a gap between the number of openings and the number…
A Video for CSMs: Why the Little Things Matter Most
The foundation for customer success begins with increasing the amount of customers who use and continue using your product. It’s important to focus on each detail of your customer success strategy in order to make sure you have high retention rates among your customers. At times it can be challenging to figure out a strategy…
Customer Success March 2016 Monthly Roundup
This March the monthly roundup includes several great customer success articles. With topics such as how to grow using your customers and using sales automation to increase satisfaction, there is definitely loads of knowledge to be gained. There is even an article to help you understand the right profile of a good CSM and who…
6 Tips To Win at User Engagement from SaaS Experts
If you’ve taken the time to do your reading about SaaS, you’ll know that User Engagement is an essential part of the Customer Success Lifecycle. CEOs and Entrepreneurs have often lamented how business’ focus so much on acquiring new customers, that they forget they have paying customers on board who are consistently increasing their revenue…