Welcome to another list of top customer success articles! This month, we dive deep into the importance of CSM for SaaS growth and startups in general. Learn about internal communication among the different departments, and how marketing and success can work together. In addition, take a look at the interesting research about customer loyalty, and…
Create a Burden Free Customer Adoption Process
What does it take to keep customers engaged and use your product long term? There are many marketing strategies that reel in customers and introduce them to your product. Creating an effective customer adoption process is necessary in order to succeed in the market and stand out from competitors. There are several key components needed…
A Video for CSMs: Why the Little Things Matter Most
The foundation for customer success begins with increasing the amount of customers who use and continue using your product. It’s important to focus on each detail of your customer success strategy in order to make sure you have high retention rates among your customers. At times it can be challenging to figure out a strategy…
Customer Success March 2016 Monthly Roundup
This March the monthly roundup includes several great customer success articles. With topics such as how to grow using your customers and using sales automation to increase satisfaction, there is definitely loads of knowledge to be gained. There is even an article to help you understand the right profile of a good CSM and who…
Getting Onboarding Right: Putting in Place the Foundation for Customer Success
Last week, the 2016 Customer Success Summit took place in San Francisco, getting customer success experts from all across the country under one roof, sharing insights and ideas. One of the most memorable talks at the conference during the Breakout Session was led by Emilia D’Anzica, VP of Customer Engagement at WalkMe. D’Anzica, a Totango…
April Fool’s Reminiscing: The Amazon Dash Button
Retaining your customers takes attention, creativity and most importantly – innovation. Without these key tactics retaining your customers may not be as easy, and without those loyal and dedicated customers, a company’s success may plummet. Customers enjoy feeling valued, and when companies go above and beyond in order to provide them with the best experience…
On MVPs and CSMs – 6 Articles You Must Read This Week
Super bowl, stealing customers and the churn demons, this week we truly had it all! I always feel that it is refreshing to look at a concept from a new perspective. The articles I have selected to share with you this week look at the Customer Success field from a variety of different angles and…
What Does Freddie Mercury and Your Customers Have in Common
I want it All! And I want it now! We live in an ever-quickening world; nowadays customers want to see immediate results. Long-term incentive programs that yield little motivation along the way are likely to deter buy-ups and repeat customers. Our product needs to be suited to the desires of the clients. And what the…
The 7 Causes of SaaS Customer Churn and How Customer Success Helps Preventing It
Our customers are smart. They know what they want, they know how much they want to pay for it, and they know how much is too much. With the ever growing social networks, churn, which was always an important issue, becomes a bigger challenge than ever. In this infographic, John Rode presents 7 main reasons…
10 Oscar-Worthy Emerging Trends in Customer Success
With the Academy awards being a central talking point of recent times, I decided that an award for the Customer Success field and for CSM’s is long overdue. But what would the criteria be? I originally had thought to award the greatest achievements to date, however I decided otherwise. Instead of looking to the past,…