5 Customer Success Articles You Just Can’t Afford to Miss!

While more and more SaaS companies and organization already integrated the customer success idea into their business DNA, many companies are still struggling to understand the full potential of the Customer Success power.
I have gathered for you the top 5 must-read articles this week, so you could push your Customer Success Team to the highest of heights:

 

Customer Excess: Are SaaS Companies Over-spending on Customer Success?

We have witnesses in recent years a meteoric rise in the Customer Success field of work, as with each year more and more businesses and organization hire larger teams to manage customer success. But maybe we are overreacting? Maybe our old-new metrics are not accurate? This article opens a very current, very interesting discussion.

 

The Key to Business Success: Customer Focus

Costumer advocation. Costumer avengalist.. If you don’t know what these words means, then you owe it to yourself to read John Spence’s blog about putting the focus on the costumer, and making him your best advertising power and movement.

 

7 Steps to Scale Customer Success

After concluding the “why” factor in the second link, we can now approach the “how” factor – here are 7 tips of how to build the scaling structure of your customer success revenue. Don’t miss the video from the customer success summit!
Forging an Emotional Connection with Customer Stories
One of the most important parts of customer success is the ability to share and tell the success stories of your existing customers to your soon-to-be new customers. Cheryl demonstrates that exact point with the story of Microsoft and Steve Gleason, a former NFL star. If you want to be able to advocate your product better than ever – this is the article for you!

Creating Customer Value
The essence of customer success is making sure that the value your costumer gets from your product is higher than the other competitors. How can you achieve that? Just put yourself in your customer shoes. Here you have 6 great tips of how to boost and increase your costumer value and satisfaction.

 

Forging an Emotional Connection with Customer Stories

One of the most important parts of customer success is the ability to share and tell the success stories of your existing customers to your soon-to-be new customers. Cheryl demonstrates that exact point with the story of Microsoft and Steve Gleason, a former NFL star. If you want to be able to advocate your product better than ever – this is the article for you!

 

Creating Customer Value

The essence of customer success is making sure that the value your costumer gets from your product is higher than the other competitors. How can you achieve that? Just put yourself in your customer shoes. Here you have 6 great tips of how to boost and increase your costumer value and satisfaction.

Mark Silver
Mark Silver is the Lead Author and Editor of SuccessFULL. SuccessFULL was created in order to be a spurce of news on the fascinating developing world of customer success. On SuccessFull, Mark shares his thoughts on customer success issues, with the hopes to foster a discussion and interaction with anyone interested. The goal of the blog is not to one-directionally publish information, but to create a full engagement between many voices, so that we can all learn from each other.
Mark Silver on sabtwitterMark Silver on sablinkedinMark Silver on sabgoogle